Mercedes Uceda de la Maza

I am from Jaén.

My father has been involved in olive growing for over 40 years.

My grandparents had olive trees.

The summers of my childhood have the sound of cicadas and the color of silver on full moon nights.

In short, EVOO runs through my veins.

Despite all that, I didn't want to dedicate myself to this world. Why? Because I wanted to do something innovative, to see the world, because I loved the environment, and above all, because I didn't want to follow in my father's footsteps and somehow feel like I wasn't up to his standards.

After finishing my degree, I dedicated myself to research and, surprise! I ended up with the title of Expert in Tasting Virgin Olive Oils, working with my father and cousin in the
world of olive growing ( IADA Engineers ). To be honest, I've achieved everything I wanted to do.

The world of EVOO allows me to do innovative things. I see the world. I help maintain and conserve the environment and feel completely happy working. I'm privileged.

EVOO is my passion.

I've been working in the olive growing sector for 13 years, championing quality as a way to differentiate ourselves from other countries and as a driver for profitable farms.

I'm fortunate enough to participate in several national and international competitions as a taster. Competitions that give me the opportunity to try many different varieties.

What I like most is training new tasters and spreading the word about Extra Virgin Olive Oils.

Anyone who knows it and tries it falls in love instantly.

It's common for friends, family, and acquaintances to ask me which EVOO to buy, which varieties to try, and especially where they can find it in their cities.

In response to all this, my husband and I have decided to launch this project to sell High-End or Premium Extra Virgin Olive Oils.

The best of each brand.

Behind each of these bottles there is a story, a project, a dream and above all
A lot of effort. Our goal is to be a guided shopping site, and we'll surprise you with different ideas that will guide you through the world of EVOOs.

We want it to be a dynamic store where, in addition to finding your favorite items, we'll also surprise you with different brands, varieties, and packages.

Enjoy it.

Mercedes Uceda