About us · Molino & Cata

From the field to your bottle. We know what's inside.

Molino & Cata is a Granada-based company that works the entire extra virgin olive oil cycle. We grow olive trees in Baeza, advise producers, mills, and cooperatives on harvesting and production, taste and train tasters, and sell directly to customers through our olive oil shop and online. It was founded in 2025 by Mercedes Uceda, a professional taster, and Jerónimo Palacios.

  • Six generations in the olive groves of Jaén
  • Taster on the jury at Evooleum, Ovibeja, and LA IOOC
  • Technical advice for mills and cooperatives
  • Olive oil shop at C. Paz, 12, Granada city centre
Two people tasting oil in blue tasting glasses at the Molino & Cata olive oil shop table
Official COI tasting glass, in the tasting room on Paz Street, Granada
«The Granada shop that sells the best olive oils»
Ideal · 21 Jul 2026

They have spoken about us

Ideal El HuffPost La Razón El Diario Vasco Mercacei

How we work

We are involved in every step, from the olive grove to the shop.

The quality of an extra virgin oil is decided before it is bottled. That is why we work in the olive grove, at the mill, in the tasting room, and in the shop.

  1. Olive groveField
  2. HarvestingOptimal timing
  3. MillProduction
  4. TastingSelection
  5. ShopDirect sales
  6. EducationTraining
  1. Olive grove

    Our roots are in the field, not in a marketing course.

    Our family has been in the olive groves of Jaén for six generations. Marino Uceda, Mercedes' father, a doctor of agricultural engineering, former principal investigator and former head of the IFAPA tasting panel, and an FAO consultant, helps us select every oil with his expertise.

    We defend the olive grove as Jaén's livelihood. We are farmers: olives from our estate in Baeza have come from mills such as Melgarejo, Andrés Aguilar, and Oleícola Jaén, which have won awards in recent years.

  2. Harvesting

    Choosing the fruit's timing is art and science.

    For our customers, we show them the fruit by plot and variety, measure the ripeness index, and conduct laboratory and tasting tests to decide when to harvest. The calendar does not rule: the data does.

    This is how our customers have won important awards in the last decade: several Jaén Selección awards with Jabalcuz, Oleícola Jaén, and Oleocampo, and the Mario Solinas Award from the International Olive Council, the most prestigious in the sector, which Jabalcuz (SCA Sierra de la Pandera) won in 2025.

  3. Mill

    With perfect fruit, the mill is either the icing on the cake or the downfall.

    We work with cooperatives such as Buensalud, Nuestra Señora del Castillo, and Andrés Aguilar to guide the mill master through the critical points: fruit reception, temperature and beating time, storage, and inerting. We support them in the most important decisions.

    From the moment the olive leaves the tree, our job is to maintain its quality until the oil reaches the bottle.

  4. Tasting

    We taste everything. Only the exceptional makes the cut.

    Mercedes tastes every reference in the official International Olive Council tasting glass, so that color does not influence, and evaluates its persistence, complexity, and harmony. She scores every oil to decide which makes it onto our shop shelves.

    Every time a new batch arrives, it is tasted again. When the campaign changes, we remove all references from the previous one and select them again from scratch.

  5. Shop

    No middlemen and at the mill price.

    We buy directly from every producer, without middlemen, and you pay the same as you would at the mill. Every reference passes through our warehouse: we do not do dropshipping.

    More than half of the bottles we sell were bottled 16 days ago or less. This ensures not only quality, but the freshness of a product that is highly sensitive to changes. It is not enough for it to be from this campaign: it must be properly stored.

  6. Education

    If you know what you are buying, they cannot fool you.

    Mercedes holds a degree in the Expert in Extra Virgin Olive Oil Tasting program at the University of Jaén, and teaches courses at UNIA and IFAPA. In the olive oil shop, we guide tastings in Spanish and English and train hospitality teams.

    We tell you what cannot fit on a label: guides on oil and videos that receive over four million views per month on social media. We help producers sell: brand, content, and channel.

Molino & Cata in figures

What we measured in the 2025/26 campaign.

  • 4.87out of 5 from 265 shop customer reviews
  • 16 daysmedian time between bottling and sale
  • 43oils selected from 464 samples tasted for the shop in the 2025/26 campaign

Reviews: Judge.me, 30 Oct 2026. Rotation: shop sales, 2025/26 campaign. Selection: Mercedes Uceda tasting log, 2025/26 campaign.

Mercedes Uceda, professional taster and co-founder, at the Molino & Cata olive oil shop in Granada

Who selects the oils

Mercedes Uceda

Co-founder

Biologist from the University of Granada and tasting expert from the University of Jaén. A decade as quality director at IADA Ingenieros. She selects oils and leads tastings.

  • Professor of the Expert in Extra Virgin Olive Oil Tasting program at the University of Jaén; she teaches specialized courses at UNIA and the Junta de Andalucía's IFAPA
  • Professor of the International University Course in Extra Virgin Olive Oil Sensory Analysis at Terra Oleum (Olive Grove Foundation)
  • Sensory analysis professor in the Mill Master Course, Úbeda, 2026
  • Jury member at Evooleum, Ovibeja, Los Angeles IOOC, and the Alcuza Awards
  • Co-author of «Composition and quality of extra virgin olive oils. Influence of the variety», in El olivar y su aceite (2013)
Full profile and articles by Mercedes

Who runs the shop and the business

Jerónimo Palacios

Co-founder

He has spent fifteen years training and supporting teams in agile methodologies. At Molino & Cata, he is in charge of business strategy, distribution to the hospitality industry, and marketing for producers.

  • Professional Scrum Trainer, Scrum.org
  • Accredited Kanban Trainer, Kanban University
  • Speaker at the Certióleo Differentiated Quality Conference, 2026
  • His videos on extra virgin olive oil in Ideal, La Razón, El HuffPost, and El Diario Vasco, January 2026
Jerónimo's full profile

Who advises us

Marino Uceda

Scientific advisor

Doctor of agricultural engineering from the Polytechnic University of Madrid, former principal investigator and former head of the IFAPA tasting panel, and FAO consultant. He is Molino & Cata's link to the scientific world.

  • Author of «Manual de cata y maridaje del aceite de oliva» (Almuzara)
  • «Olive oil extraction and quality», Grasas y Aceites, CSIC (2006)
  • Taster at Iberoleum
Marino's full profile

Why we exist

Why is it so hard to buy good oil?

There are two reasons behind Molino & Cata. The first is the frustration of buying good oil. As a teacher, Mercedes had to buy different formats and varieties for the courses several times a year, and the experience was disappointing: physical and online stores, some very well-known, sent us oils past their best-before date, poorly stored, or that weren't even from this campaign.

The second is personal. One of our daughters has severe autism. Jerónimo left his job as a transformation consultant and Mercedes hers as a quality director. Molino & Cata was born to be close to our daughters.

Origin
The Uceda family, in the olive groveSix generations of olive growers in Jaén. Mercedes' grandfather chaired the Olive-Growing Communal Heritage. Her father, Marino Uceda, has dedicated his career to oil quality at IFAPA and the FAO.
2006
Mercedes, biologistShe graduated from the University of Granada; later, became an expert taster at the University of Jaén and quality manager at IADA Ingenieros, after working at the Cajamar research center.
2017
The company is foundedJerónimo creates Jerónimo Palacios & Associates, S.L., which has been a benchmark in digital transformation for almost two decades. Today it is the company behind Molino & Cata.
2025
Molino & Cata is bornWe open the online store in March 2025 to test the waters. Our first buyers were professionals in the olive oil sector. Mercacei and Olimerca reported on it.
2025
The oleoteca opensAfter the success of the first few months, we bought a premises at Calle Paz, 12, in the center of Granada, and in October we opened the oleoteca: a tasting room and shop in the same space.
2026
The press finds usIn January, Jerónimo's videos reach Ideal, La Razón, El HuffPost and El Diario Vasco. In July, Ideal interviews us: "The Granada store that sells the best olive oils".
2026
With the IGP Aceite de JaénIn September we start free tastings of IGP oils at the oleoteca.
Today
Tasting, shop, advice and trainingTasting, shop, advice to oil mills and training at Calle Paz, 12.

Our criteria

What goes into the shop and what doesn't.

  • Extra virgin onlyNo other category of oil enters the shop.
  • Early harvest onlyOlives picked while green, with more fruitiness, bitterness and spiciness.
  • Only the current campaignWhen the campaign changes, we remove all previous references.
  • Evaluation of every batchAlso of the new batch of an oil we already sell.
  • Mill priceYou pay the same as at the mill, without a tourist area surcharge.
  • No intermediariesNo importer, no distributor, no dropshipping.
  • Own brand: MOCAOur everyday oil and some batches selected by Mercedes.
  • Tasting before buyingAt the oleoteca we open the oils and advise you without obligation.
How we select the oils, step by step

Press and endorsements

What they have published about us.

They recommend our tastings

spain.info, Turespaña Junta de Andalucía · Turismo Granada Convention Bureau Sabor Granada

Who we partner with

  • IGP Aceite de JaénDissemination partners. Since September 2026, tastings of their oils at the oleoteca (Mercacei).
  • Olivares VivosDissemination partners of the SEO/BirdLife seal for biodiversity in the olive grove.
  • Granada Convention BureauMembers, for events and corporate groups.

Keep reading

People, method and press.

Frequently asked questions

Questions about Molino & Cata.

Is your question not here? Write to us on WhatsApp and we will answer you the same day.

Ask us on WhatsApp
What is Molino & Cata?
A company from Granada that works the complete cycle of extra virgin olive oil: it cultivates olive groves in Baeza, advises producers, oil mills and cooperatives in the collection and production, tastes and selects each oil, sells it without intermediaries in its oleoteca at Calle Paz, 12, and online, and trains tasters, consumers and professionals.
Are you a shop or a consultancy?
Both, and that's why it works. What we learn advising oil mills helps us choose better what to sell, and what customers tell us at the oleoteca we take back to the producers. View professional services.
Who chooses the oils you sell?
Mercedes Uceda, professional taster and co-founder, jury member at Evooleum, Ovibeja, Los Angeles IOOC and Premios Alcuza. She tastes every reference in the official IOC cup and tastes every new batch again.
Do you have your own brand oil?
Yes: MOCA, our everyday oil, and some batches selected by Mercedes with that brand. The rest of the shop carries the name of its producer, because we want you to know it.
Do you work with small oil mills and cooperatives?
Yes. A large volume is not necessary: we adjust the scope to each project. It is best to start before the harvest, because the moment of harvest is what weighs most on the quality.
How can a producer sell at Molino & Cata?
Write to us telling us about your oil mill, your varieties and how you produce. Then you send a sample and Mercedes tastes it. If it fits, we close a direct and long-term agreement. How to send a sample.
Where are you and since when?
At Calle Paz, 12, in the center of Granada, next to the Plaza de la Trinidad. The online store opened in early 2025 and the oleoteca, in October of that year. How to get there and hours.

Company data

Tax and contact data.

Company name
Jerónimo Palacios & Associates, S.L.
Tax ID
B19631183
Brand
Molino & Cata
Oleoteca
C. Paz, 12 · 18002 Granada
Hours
Mon–Fri 11:30–20:30 · Sat 11:00–14:00
Telephone and WhatsApp
+34 858 236 100
Social media
Instagram · YouTube · TikTok · Facebook
Shopping
Shipping · Returns · Terms
Content and AI
Editorial policy

Try it and compare

Come to a tasting on Calle Paz. Or we'll bring it to you at home.

A label isn't going to tell you this. We'll tell you, with the glass right in front of you.