About us · Molino & Cata
From the field to your bottle. We know what's inside.
Molino & Cata is a Granada-based company that works the entire extra virgin olive oil cycle. We grow olive trees in Baeza, advise producers, mills, and cooperatives on harvesting and production, taste and train tasters, and sell directly to customers through our olive oil shop and online. It was founded in 2025 by Mercedes Uceda, a professional taster, and Jerónimo Palacios.
- Six generations in the olive groves of Jaén
- Taster on the jury at Evooleum, Ovibeja, and LA IOOC
- Technical advice for mills and cooperatives
- Olive oil shop at C. Paz, 12, Granada city centre
«The Granada shop that sells the best olive oils»
How we work
We are involved in every step, from the olive grove to the shop.
The quality of an extra virgin oil is decided before it is bottled. That is why we work in the olive grove, at the mill, in the tasting room, and in the shop.
- Olive groveField
- HarvestingOptimal timing
- MillProduction
- TastingSelection
- ShopDirect sales
- EducationTraining
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Olive grove
Our roots are in the field, not in a marketing course.
Our family has been in the olive groves of Jaén for six generations. Marino Uceda, Mercedes' father, a doctor of agricultural engineering, former principal investigator and former head of the IFAPA tasting panel, and an FAO consultant, helps us select every oil with his expertise.
We defend the olive grove as Jaén's livelihood. We are farmers: olives from our estate in Baeza have come from mills such as Melgarejo, Andrés Aguilar, and Oleícola Jaén, which have won awards in recent years.
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Harvesting
Choosing the fruit's timing is art and science.
For our customers, we show them the fruit by plot and variety, measure the ripeness index, and conduct laboratory and tasting tests to decide when to harvest. The calendar does not rule: the data does.
This is how our customers have won important awards in the last decade: several Jaén Selección awards with Jabalcuz, Oleícola Jaén, and Oleocampo, and the Mario Solinas Award from the International Olive Council, the most prestigious in the sector, which Jabalcuz (SCA Sierra de la Pandera) won in 2025.
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Mill
With perfect fruit, the mill is either the icing on the cake or the downfall.
We work with cooperatives such as Buensalud, Nuestra Señora del Castillo, and Andrés Aguilar to guide the mill master through the critical points: fruit reception, temperature and beating time, storage, and inerting. We support them in the most important decisions.
From the moment the olive leaves the tree, our job is to maintain its quality until the oil reaches the bottle.
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Tasting
We taste everything. Only the exceptional makes the cut.
Mercedes tastes every reference in the official International Olive Council tasting glass, so that color does not influence, and evaluates its persistence, complexity, and harmony. She scores every oil to decide which makes it onto our shop shelves.
Every time a new batch arrives, it is tasted again. When the campaign changes, we remove all references from the previous one and select them again from scratch.
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Shop
No middlemen and at the mill price.
We buy directly from every producer, without middlemen, and you pay the same as you would at the mill. Every reference passes through our warehouse: we do not do dropshipping.
More than half of the bottles we sell were bottled 16 days ago or less. This ensures not only quality, but the freshness of a product that is highly sensitive to changes. It is not enough for it to be from this campaign: it must be properly stored.
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Education
If you know what you are buying, they cannot fool you.
Mercedes holds a degree in the Expert in Extra Virgin Olive Oil Tasting program at the University of Jaén, and teaches courses at UNIA and IFAPA. In the olive oil shop, we guide tastings in Spanish and English and train hospitality teams.
We tell you what cannot fit on a label: guides on oil and videos that receive over four million views per month on social media. We help producers sell: brand, content, and channel.
Molino & Cata in figures
What we measured in the 2025/26 campaign.
- 4.87out of 5 from 265 shop customer reviews
- 16 daysmedian time between bottling and sale
- 43oils selected from 464 samples tasted for the shop in the 2025/26 campaign
Reviews: Judge.me, 30 Oct 2026. Rotation: shop sales, 2025/26 campaign. Selection: Mercedes Uceda tasting log, 2025/26 campaign.
Who selects the oils
Mercedes Uceda
Co-founder
Biologist from the University of Granada and tasting expert from the University of Jaén. A decade as quality director at IADA Ingenieros. She selects oils and leads tastings.
- Professor of the Expert in Extra Virgin Olive Oil Tasting program at the University of Jaén; she teaches specialized courses at UNIA and the Junta de Andalucía's IFAPA
- Professor of the International University Course in Extra Virgin Olive Oil Sensory Analysis at Terra Oleum (Olive Grove Foundation)
- Sensory analysis professor in the Mill Master Course, Úbeda, 2026
- Jury member at Evooleum, Ovibeja, Los Angeles IOOC, and the Alcuza Awards
- Co-author of «Composition and quality of extra virgin olive oils. Influence of the variety», in El olivar y su aceite (2013)
Who runs the shop and the business
Jerónimo Palacios
Co-founder
He has spent fifteen years training and supporting teams in agile methodologies. At Molino & Cata, he is in charge of business strategy, distribution to the hospitality industry, and marketing for producers.
- Professional Scrum Trainer, Scrum.org
- Accredited Kanban Trainer, Kanban University
- Speaker at the Certióleo Differentiated Quality Conference, 2026
- His videos on extra virgin olive oil in Ideal, La Razón, El HuffPost, and El Diario Vasco, January 2026
Who advises us
Marino Uceda
Scientific advisor
Doctor of agricultural engineering from the Polytechnic University of Madrid, former principal investigator and former head of the IFAPA tasting panel, and FAO consultant. He is Molino & Cata's link to the scientific world.
- Author of «Manual de cata y maridaje del aceite de oliva» (Almuzara)
- «Olive oil extraction and quality», Grasas y Aceites, CSIC (2006)
- Taster at Iberoleum
Why we exist
Why is it so hard to buy good oil?
There are two reasons behind Molino & Cata. The first is the frustration of buying good oil. As a teacher, Mercedes had to buy different formats and varieties for the courses several times a year, and the experience was disappointing: physical and online stores, some very well-known, sent us oils past their best-before date, poorly stored, or that weren't even from this campaign.
The second is personal. One of our daughters has severe autism. Jerónimo left his job as a transformation consultant and Mercedes hers as a quality director. Molino & Cata was born to be close to our daughters.
- Origin
- The Uceda family, in the olive groveSix generations of olive growers in Jaén. Mercedes' grandfather chaired the Olive-Growing Communal Heritage. Her father, Marino Uceda, has dedicated his career to oil quality at IFAPA and the FAO.
- 2006
- Mercedes, biologistShe graduated from the University of Granada; later, became an expert taster at the University of Jaén and quality manager at IADA Ingenieros, after working at the Cajamar research center.
- 2017
- The company is foundedJerónimo creates Jerónimo Palacios & Associates, S.L., which has been a benchmark in digital transformation for almost two decades. Today it is the company behind Molino & Cata.
- 2025
- Molino & Cata is bornWe open the online store in March 2025 to test the waters. Our first buyers were professionals in the olive oil sector. Mercacei and Olimerca reported on it.
- 2025
- The oleoteca opensAfter the success of the first few months, we bought a premises at Calle Paz, 12, in the center of Granada, and in October we opened the oleoteca: a tasting room and shop in the same space.
- 2026
- The press finds usIn January, Jerónimo's videos reach Ideal, La Razón, El HuffPost and El Diario Vasco. In July, Ideal interviews us: "The Granada store that sells the best olive oils".
- 2026
- With the IGP Aceite de JaénIn September we start free tastings of IGP oils at the oleoteca.
- Today
- Tasting, shop, advice and trainingTasting, shop, advice to oil mills and training at Calle Paz, 12.
Our criteria
What goes into the shop and what doesn't.
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Extra virgin onlyNo other category of oil enters the shop.
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Early harvest onlyOlives picked while green, with more fruitiness, bitterness and spiciness.
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Only the current campaignWhen the campaign changes, we remove all previous references.
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Evaluation of every batchAlso of the new batch of an oil we already sell.
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Mill priceYou pay the same as at the mill, without a tourist area surcharge.
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No intermediariesNo importer, no distributor, no dropshipping.
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Own brand: MOCAOur everyday oil and some batches selected by Mercedes.
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Tasting before buyingAt the oleoteca we open the oils and advise you without obligation.
Press and endorsements
What they have published about us.
In the media
- The expert who brings to Granada «the culture of olive oil»Ideal · 24 Sep 2026
- An expert explains what olive oil you should never buy: «It's fashionable but it's worse»Ideal · 23 Jul 2026
- The Granada store that sells the best olive oils: «We give the highest quality»Ideal · 21 Jul 2026
- The mistake we almost all make with olive oil at home, according to an expert: «The label doesn't tell you»La Razón · 16 Jan 2026
- An expert warns that what many people do with olive oil at home is a mistake: «This is not what they will tell you on the label»El HuffPost · 15 Jan 2026
- The recommendation of an expert in quality oils: «There is only one good oil cruet for EVOO»El Diario Vasco · 14 Jan 2026
- The olive oil that a Granada expert asks you to avoid: «It's not the same, but it's interesting that it looks like it»Ideal · 12 Jan 2026
- Spanish EVOO conquers the worldGastroactitud · 30 Aug 2025
- Molino y Cata, a specialized shop in premium EVOO founded by Mercedes Uceda and Jerónimo PalaciosOleum Xauen · 21 May 2025
- Molino y Cata is born, an online store specialized in the sale and promotion of premium EVOOMercacei · 28 Mar 2025
They call us experts
- Speaker at the III Days on the Quality Differentiation of CertióleoOleorevista · 14 Oct 2026Jerónimo Palacios
- Teacher of sensory analysis in the Course of Mill MastersMercacei · 16 Jun 2026Mercedes Uceda
- Episode #33. Leaving everything for oilAgro-Mundo Podcast · 15 Jun 2026Mercedes Uceda and Jerónimo Palacios
- Teacher of the tasting courses of the Olive Grove and Oil Interpretation CenterMercacei · 13 Mar 2026Mercedes Uceda
- Land of Olive Trees. Talk show with Molino & Cata: do we know how to sell our EVOO?7 Televisión Jaén · 4 Feb 2026Mercedes Uceda and Jerónimo Palacios
- Tasting expert at the World Olive Day at the Science ParkMercacei · 27 Nov 2025Mercedes Uceda
- Technical advisor of the SCA Sierra de la Pandera (Jabalcuz)Mercacei · 18 Sep 2025Mercedes Uceda
Who we partner with
- IGP Aceite de JaénDissemination partners. Since September 2026, tastings of their oils at the oleoteca (Mercacei).
- Olivares VivosDissemination partners of the SEO/BirdLife seal for biodiversity in the olive grove.
- Granada Convention BureauMembers, for events and corporate groups.
Keep reading
People, method and press.
- Mercedes UcedaTraining, juries, publications and articles she signs.→
- Jerónimo PalaciosShop, distribution to hospitality and marketing for producers.→
- Marino UcedaResearch, books and technical advice to oil mills.→
- How we select the oilsThe tasting method, the criteria and what happens when the campaign changes.→
- Professional servicesCollection, production, sensory profiles, training and sale.→
- The oleotecaLocation, hours, how to get there and what you can do there.→
- How we make our contentWho writes and reviews each guide, with what sources and how we use AI.→
- PressArticles, interviews, photos and data for journalists.→
- Sell with usFor oil mills: how to send a sample and how we work.→
Frequently asked questions
Questions about Molino & Cata.
Is your question not here? Write to us on WhatsApp and we will answer you the same day.
Ask us on WhatsAppWhat is Molino & Cata?
Are you a shop or a consultancy?
Who chooses the oils you sell?
Do you have your own brand oil?
Do you work with small oil mills and cooperatives?
How can a producer sell at Molino & Cata?
Where are you and since when?
Company data
Tax and contact data.
- Company name
- Jerónimo Palacios & Associates, S.L.
- Tax ID
- B19631183
- Brand
- Molino & Cata
- Oleoteca
- C. Paz, 12 · 18002 Granada
- Hours
- Mon–Fri 11:30–20:30 · Sat 11:00–14:00
- Telephone and WhatsApp
- +34 858 236 100
- hello@molinoycata.com
- Legal
- Legal notice · Privacy
- Content and AI
- Editorial policy
Try it and compare
Come to a tasting on Calle Paz. Or we'll bring it to you at home.
A label isn't going to tell you this. We'll tell you, with the glass right in front of you.







