Three generations
of olive oil

It all starts in Baeza, Jaén. The Uceda family has lived among olive trees for three generations.

Marino, the father, devoted his life to the science of olive oil — principal researcher at IFAPA, FAO consultant, 41 published books. Mercedes, the daughter, grew up between test tubes and olive mills. She studied Biology, trained as a professional taster, and has spent over a decade training tasters at the University of Jaén.

One day, Mercedes and Jerónimo (her partner, coming from the world of technology and digital transformation — Inditex, BBVA, Capital One, the UK Government) asked themselves a question: why is it so hard to buy good olive oil?

At the supermarket, everything looks the same. At the mills, there are gems that never leave the province. And online, you don't really know what you're buying. What was missing was an oleoteca: a place where someone who actually knows olive oil helps you find yours.

That is how Molino & Cata was born. In 2024 we opened our oleoteca in central Granada — Calle Paz 12, next to Plaza de la Trinidad. And Marino, who is officially retired, keeps coming over to advise us. He says it's for the oil. We know it's for the grandchildren.