Selección
For every day
Oleoteca quality for daily use: honest extra virgins, early-harvest and fairly priced.
Oleoteca · Granada · since 2024
Three generations
of olive oil.
From the olive grove in Baeza to the IFAPA laboratory in Jaén. From the laboratory to our oleoteca in Granada. And from there, to your table.
2024
Oleoteca in Granada
3
Uceda generations
IADA
Client recognitions
2024
Blue glasses · COI standard
C. Paz, 12 · Granada
01 — The story
It all starts in Baeza.
The Uceda family has spent three generations among olive trees. Marino, the father, devoted his life to olive-oil science: IFAPA research, technical consulting for the FAO and reference publications on olive oil.
Mercedes, the daughter, grew up among test tubes and mills. She studied Biology at the University of Granada and trained as a professional taster at the University of Jaén.
One day, Mercedes and Jerónimo —her partner, who came from technology and digital transformation— asked themselves a simple question: why is it so hard to buy good olive oil? In the supermarket everything looks alike; in the mills there are gems that never leave the province; and online you never quite know what you are buying.
An oleoteca was missing. In 2024 they opened theirs in the centre of Granada, on C. Paz. And Marino, officially retired, still comes in to advise. He says it is for the oil; they know it is for the granddaughters.
C. Paz, 12, Centro, 18002 Granada, España
02 — Three generations
From the olive grove to your table.
Oil travels a long road before it reaches home. This is ours, told in four steps.
01
The olive grove · Baeza
The Uceda family
Three generations among olive trees in the heart of Jaén, the largest olive-growing province in the world.
02
The science · IFAPA
Marino, the father
Researcher at IFAPA, FAO consultant and part of the IOC technical environment. Reference publications on EVOO.
03
The oleoteca · Granada, 2024
Mercedes and Jerónimo
They open the oleoteca on C. Paz: taste, ask and choose before you buy.
04
Your table
From there, home
Every bottle arrives tasted, explained and with its harvest on show. No surprises.
The question that started it all
Why is it so hardMercedes Uceda and Jerónimo Palacios · founders
to buy good olive oil?
03 — How we taste
We taste blind, in blue.
An oil's colour deceives. A pretty golden hue says nothing about flavour, and a great extra virgin can be deep green or almost pale. That is why the International Olive Council defined a cobalt-blue tasting glass: it hides the colour so that the nose and the palate decide.
Each sample is smelled and tasted with no label in sight, and scored on three attributes. Only when it convinces does it reach the shelf.
COI tasting standard · official blue glasses · sensory analysis
Mercedes in the tasting room
In numbers
Three generations, in numbers.
A few numbers, all verifiable. It is how we understand the craft.
3
Generations of the Uceda family
2024
Oleoteca opened in Granada
EVOO
Technical publications by Dr. Marino Uceda
100%
Extra virgin, tasted and selected
04 — The team
Three generations, one craft.
A family from the olive groves of Jaén and a digital strategist. Between science, tasting and product, we decide what reaches your table.
Jerónimo & Mercedes · founders · Granada
Mercedes and Jerónimo opened the oleoteca in 2024: she from tasting, he from the digital side.
Founder · Professional taster
Mercedes Uceda
Biologist from the University of Granada and tasting expert from the University of Jaén. Panel taster at Evooleum, Ovibeja, LA IOOC and Alcuza. She collaborates in tasting education and supports producers in the sensory improvement of their oils.
“Every oil passes through my glass first. If it does not tell a story, it does not reach the shelf.”
UGR · UJAEvooleum · OvibejaIADA Ingenieros
View full profile
Co-founder · Digital strategy
Jerónimo Palacios
Professional Scrum Trainer (Scrum.org) and Senior Advisor at SNGULAR. He has led the digital transformation of Inditex, BBVA, Capital One, Ericsson and the UK Government. He built the Molino & Cata digital platform.
“People don't want to be sold to. They want to understand what they are buying.”
Scrum.orgSNGULARM&C platform
View full profile
Scientific adviser · Dr. Agricultural Engineer
Dr. Marino Uceda Ojeda
Mercedes's father and the scientific rigour of the project. Former IFAPA researcher, FAO consultant and olive-oil quality specialist. Officially retired, he still advises on every selection — in exchange for being allowed to see his granddaughters.
05 — The selection
Three ranges, one standard.
Only oils that convince in blind tasting make it in. We sort them into three tiers so you always know what you are taking home.
Singular
Limited production
Oils with character and a marked origin. Single-variety oils and blends worth discovering slowly.
Joyas
Fewer than 5,000 bottles
The most exceptional of each harvest. Very short, award-winning editions that rarely leave their province.
06 — Experiences
Oil is understood by tasting it.
An oleoteca is meant to be lived. Here is what you can do with us, in Granada or from home.
Guided tasting in Granada
Sessions in our room with official COI glasses, in Spanish or English. You need to know nothing about oil — just the curiosity.
The Oil Club
Two single-batch bottles of extra virgin oil at your home every month. Like a continuous tasting all year round.
Tasting gift card
Give a sensory experience at the oleoteca. Whoever receives it picks the day and the time.
Tasting training
Introductory courses and technical workshops for hospitality professionals and oil sommeliers.
Not sure where to start? Answer three questions and we will recommend your oil.
Take the quiz07 — Credentials
What backs the standard.
We do not collect badges. These are the ones that change what reaches your kitchen.
Tasting and training
- UJAProfessional taster and teachingMercedes collaborates in tasting education with the University of Jaén and UNIA.
- JuryPanel taster at competitionsEvooleum, Ovibeja, LA IOOC and Alcuza, among the official panels.
- IADAClient recognitionsClient recognitions published by IADA for oils supported by Mercedes.
Science and origin
- IFAPAResearch and FAOMarino Uceda, former IFAPA researcher and FAO consultant.
- COIInternational tasting standardInternational tasting standard and official COI blue glasses.
- OriginDirect work with millsOro Bailén, Finca la Torre, O-MED, Quaryat Dílar and cooperatives from the Subbética.
In the media
Olive Oil Times
International
Canal Sur
Television
Olimerca
EVOO sector
Oleorevista
EVOO sector
eldiario.es
La Contra de Jaén
How our pricing works
Fair for you, fair for the farmer.
We are growers: we pay mills and producers a fair price and pass the savings on to you, with no importer or distributor in between.
We never do dropshipping: every batch passes through our climate-controlled warehouse and is re-analysed before reaching the shelf.
Come and meet us
We are waiting for you on C. Paz.
Drop by the oleoteca, next to the Plaza de la Trinidad, or book a guided tasting in the room. You can also start with the online shop.
Address
C. Paz, 12, Centro, 18002 Granada, España
Hours
Monday - Friday 11:30 - 19:30 · Saturday 11:00 - 14:00 · Sunday Closed
Contact
+34 858 236 100 · hello@molinoycata.com